clikmax

CONTENT MARKETING AGENCY

Delivering creative content marketing for your brand that reaches the right audiences at the right time

What We Do

Content Marketing
Content Optimisation
Copywriting
Content Audit

Content Marketing Services

At Clikmax we can help by creating and managing a strategic Content Marketing plan that attracts, engages and retains your target audience. Ultimately this type of targeted activity leads to higher numbers of people visiting your site, increased leads and more sales.

Why do you need a content marketing agency?

Why is Content Marketing Important?

Every business or organisation can implement a content marketing plan in some way. The value of it lies in the way that it enhances communication, interaction and engagement with your audience. In a busy, loud and fast-paced marketplace driven by imagery, branding, offers and sales messaging, the right content at the right time delivered with precision planning can cut through the noise and reach the right people.

Is It Right For Me?

As part of our research and planning phase we will look at ways that a Content Marketing strategy will work you you. It might be a small amount of regular output that informs your clients of current news and product updates or it could be a larger visual media driven approach. We will find the best solution for you and show you how it will improve your marketing, your leads and your results.

Why Can’t I do It Myself?

You can. But the truth is that many businesses don’t, either because they don’t know where to start or because they don’t know what to say. Our Content Marketing team will work with you to create a strategic plan that includes all content creation and distribution. We then keep you regularly updated on the performance and results of any campaign leaving you to focus on your business growth.

What is Content Marketing?

Content Marketing is a way of creating and communicating information that is RELEVANT, VALUABLE and CONSISTENT to a targeted group of people or a specific audience.

The goal of Content Marketing is to provide material that the desired audience will engage with, meaning that the outcomes are increased brand recall, deeper company/customer interaction, more high value leads and ultimately increased sales.

Remove the words relevant and valuable from the pyramid of Content Marketing and you will have what many of us have experienced from brands in the past. Consistent marketing; essentially an overload of information that can feel relentless, unfocused and entirely designed to secure sales.

Modern consumers are savvy and they have higher demands and expectations. They want to feel connected to a brand they invest their time, research and money into. They are looking for ‘Value Added’ experiences which is what a well constructed and managed Content Marketing campaign can offer.

Instead of just showcasing your products to potential customers, Content Marketing offers extra information, know-how and tips that inform, educate and inspire consumers to make a purchase. You are adding to your customer’s understanding of the products and services you provide and therefore enhancing their trust in you to provide what they need. Offering quality and added value means that your customers are more likely to remain loyal to your brand.

Content Marketing is a bit like storytelling, the key message is still there but it’s tucked inside a narrative that grabs people’s attention.

What is Visual Content Marketing?

VCM is a way of communicating with your target audience using the full spectrum of visual tools including photography, motion graphics, moving imagery, animation, VFX and graphic design.

We live and work in an image driven world, one that puts enormous emphasis on the optical output of brands and individuals. Our creative team will make sure that your content is top notch and that your ‘voice’ and style are on-brand and on-message.

Alongside your branding, the style of your images, videos and motion graphics are essential pieces of storytelling and therefore need as much consideration as the design elements of your logo.

A great image can move people. Move them to action, to buy, to get in touch, to share your brand. A bad image can motivate people just as quickly, usually to click away from your site and seek inspiration elsewhere.

Take a look at our Videography and Photography pages for more information on the services we offer to help our clients stand out from the crowd.

How Can We Cut Through ‘The Noise’?

There is no getting away from the scale, diversity and speed in which content is created, delivered and consumed online. How can any company hope to compete? The trick is in-depth research and proper planning. Our Content Marketing team are experienced in fine-tuning the messages we craft so that they reach the clearly defined target audience on the correct platform at the right time. A scattergun approach may hit the target once or twice, but for on-going consistent messaging that achieves the results you need, you have to have a plan.

Case Studies

CASE STUDIES

Responsive web design for leading assisted bathing specialist

Part of the Gainsborough Healthcare Group, Access Walk-in Baths have been designing and making life enhancing bathing solutions for over 30 years. Pioneering the walk-in bath concept, they’ve gained unmatched expertise and knowledge in their field.

Access Walk-in Baths continue to innovate with world-leading safety and aesthetics in accessible domestic baths. Reflecting the company’s strong position in the marketplace, they needed a new website that not only matched their recent re-brand, but would give customers and site visitors the detailed information they needed.

Read case studies
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Some of our clients

We're ready to help you

We know how daunting the digital world can be; whatever your project, no matter how big or small, we’re here to help. Give us a call or drop us an email and we can arrange a suitable time to meet or have a call to discuss your exact requirements.